Marketers Integrate Customer Experience Data in Drive to Grow Revenue
EDA is in the market intelligence business – it sells data subscriptions to organizations that make, sell, service or finance equipment in industries like agriculture and construction. But prior to the...
View Article5 Pitfalls with Email Marketing Campaigns—and Ways to Get Around Them
Software executive Ran Shaul tells a tale that should make email marketers cringe: He knows companies that have millions of customers they can’t communicate with anymore because they have abused their...
View ArticleAnalytics of Customer Data Drives Personalized Marketing Campaigns
DALLAS – Last December the car rental company Hertz began a slow rollout of a marketing program that can tell it in real time what kinds of personalized offers or messages to give customers when they...
View ArticleEffective Customer Analytics Call for Data Integration, Culture Shifts
Today, many marketing organizations are finally exploiting the vast potential of their data to better listen to customers and strengthen relationships by creating offers and experiences that are more...
View ArticleMy Experience with Disney’s MyMagic+ Customer Engagement System
The Walt Disney Company’s latest self-described “collection of magical tools” is designed to lift customer experiences like Tinker Bell’s pixie dust and Aladdin’s flying carpet. The tools fit under...
View ArticleMarketers Need to Set Real-Time Data Clock to Fit Strategic Goals
When business intelligence startup Domo recently asked 301 marketers about their data needs, 83 percent of respondents stressed the importance of real-time marketing data, and only 37 percent said they...
View ArticleThree Fresh Rules for Sales and Marketing in the Age of Analytics
There has always been a need for marketing and sales to work well together, but the amorphous buying journeys business-to-business customers are taking today are necessitating even greater...
View ArticleHow Online Merchants Can Reconnect with Shoppers Who Browse and Leave
One way Merriam-Webster defines “abandon” is “to leave and never return to (something),” but many of today’s e-commerce firms don’t seem interested in embracing such a bleak definition. Instead, many...
View ArticleFacebook, Twitter Retargeting Tools Appeal to Creators of Mobile Ads
Online merchants employing ad retargeting tools no longer have to say goodbye to those who leave their websites. Instead, by showing ads to visitors as they trek across the Web, companies can say...
View ArticleAnalytics Developers, Retailers Seek Path to Address In-Store Privacy
Retailers are increasingly tracking the movements of shoppers inside and near their stores. Many are doing so using Wi-Fi or Bluetooth sensors that detect when cell phones in the area broadcast their...
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